Meta, the parent company of Instagram, Facebook, and WhatsApp, is preparing to introduce premium subscription options across its most popular social platforms, marking a shift toward paid features alongside the free core services.
According to official statements and recent reports, Meta is currently testing these new subscription tiers that will unlock advanced tools and capabilities for users who choose to pay for a premium experience.
What’s Included in the Premium Plans
The upcoming premium subscriptions are expected to include:
- Enhanced AI tools and creative features to help users produce more refined content.
- Exclusive access to AI-generated short videos through Meta’s Vibes service.
- App-specific premium functions designed to boost productivity, creativity, and control over how users connect and share on these platforms.
Meta is also planning to integrate its Manus AI agent—recently acquired for roughly $2 billion—into the subscription offerings, giving premium users access to advanced artificial intelligence capabilities.
Free Services Will Stay Free
Despite the new subscriptions, Meta has confirmed that the core versions of Instagram, Facebook, and WhatsApp will remain free for all users. These subscriptions are optional and designed to offer additional value for those who want more features beyond the standard experience.
Separate From Meta Verified
It’s important to note that these new premium plans are distinct from Meta Verified—the company’s existing paid service that offers account verification and other perks.
Meta plans to refine the subscription features based on user feedback during the testing phase before wider rollout. This move reflects the company’s broader strategy to diversify its revenue and expand the functionality of its apps for power users.
